Mivtza - מִבְצָע
Literal translation: Sale, operation, campaign
Once again, a Hebrew word that has multiple meanings. A mivtza can be an army operation, like Mivtza Entebbe, it can mean a campaign of some sort, or it can even mean a sale.
For instance, it is so hot right now in Israel, you can probably find a good air-conditioner on mivtza.