Simaniya - סִימָנִיָּה
Literal translation: Bookmark
We know it's hard to believe, but people still read books, even here in Israel. Novels, biographies, and sci-fi to name a few. Israel is in fact one of the countries that read the most books per capita in the world.
Do you know how that piece of paper you use to mark the page you're on is called in Hebrew? Simple. it's a simaniyah.